Book Review: Think Round
Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time by Martha R. Pease My rating: 4 of 5 stars Are you struggling in your business but can’t quite put your finger on what is causing the stagnation? I know that one of the keys to not just marketing but client satisfaction is constant reevaluation of your company while looking through the eyes of your clients or customers. Think Round, authored by two marketers with decades of experience, will give you the tools you need to do just that. I love how they put the emphasis on research from the POV of your clients/customers, and give you real world examples of how to do just that. As someone who manages a small business I think this book is invaluable to those who have to take on the task of doing just about everything themselves. I’m very glad I picked up this book and heartily recommend it to anyone looking for a fresh view on their business marketing. View all my revie...