Book Reviews by Ehlen Administration

Stop Talking & Start Selling Your Book by Terrance Zepke My rating: 4 of 5 stars I will fully admit to being terrible at marketing myself. I’m a good advocate for other people, but it feels weird to ask people to buy something I created. That being said, I did write an ebook in a niche market (adoption) and I have done a few things to sell it. Like I posted on Facebook once or twice. I know that’s probably not enough, but wasn’t exactly sure what the right amount of self promotion is. This book really gives you lots of ideas and kicks you into gear about selling your own product, and I appreciate that. Zepke points out that you can’t rely on traditional publishers and there are thousands of books published annually, so you have to stand out. Everyone has to be their own marketer, whether you are represented or totally self publish. I had read a few of the suggestions he makes, but not all by any means. If you are looking for some good resources and honest opinions of what work...

The Sales Pro: THINK Like A Pro, ACT Like a Pro, SELL Like a Pro by Paul Anderson My rating: 5 of 5 stars Are you considering a career in sales, struggling to understand the sales component of your current job, or just plain want to understand the techniques and tricks of sales? If so, The Sales Pro should be on your must-read list. Successful veteran salesman Paul Anderson condenses his lifetime of experience into step by step guide of how to master the art of the sale. Rather than the tired cliches of marketers, Anderson gives you easily understood instructions on how to both get in the sales mindset and achieve the actual sale. My husband is in sales, and the instructions in this book were very similar to what he learned, and he had top notch training, unlike many who are just thrown in. If you are struggling because you were just dumped into sales, try the processes outlined here. My only complaint was the little cartoon vignettes did not really enhance the learning for ...